Cydney Roach

LITTLE PEBBLE.  BIG RIPPLES.

Can the e-paper watch that really tells you what time it is also be the world’s most personal ad space yet?

Yes, it’s the darling of crowdfunding, having snagged a total of $10.27 million from 68,929 individual investors on Kickstarter, making it the most crowdfunded start-up ever in dollar terms. But could Pebble also be the very best vehicle yet to fulfill all the promises of SoMoLo marketing?

Pebble’s Silicon Valley creators have launched it with basic functionalities that already address the SoMoLo realm (FB & Twitter notifications, weather alerts, etc). And, big sidenote, they’ve very presciently allowed for customization, even customization via coding for the truly geek-ish:

“Want your watch to tell you when your next bus is leaving? Maybe you’re jonesing to see your compile status or recent github commits.. Think push notifications, directly to your watch using the data connection on your phone. Want to check-in on your watch, or create an app that can monitor your sleep? Pebble can send data from the accelerometer and buttons back up to the internet.

Pebble can receive simple alerts and notifications from if this then that (ifttt.com) or our web-facing RESTful endpoint. More adventurous developers can use the Pebble SDK, with its Arduino-like abstractions and simple C structure, to gain full control of the watch. Multiple apps can run on Pebble, along side watchfaces and regular notifications.”

But back to the point of this posting, since the Pebble gets all its info from the smartphone it’s linked to, GPS capabilities should allow marketers to do everything from rewarding a patron on the spot for posting a positive review on Yelp, to awarding extra loyalty points to shoppers who visit brick and mortar stores during slow periods to recognizing wearers for achieving fitness goals as they happen to sending up-to-the-microsecond snow conditions/alerts on ski trails (then give boarders a coupon for a free beer at the end of their run when trails have turned slushy).  Yes, many of these CRM activities can be achieved via smartphone alone, but the physical proximity of the Pebble on the wrist is as close as it gets to personalized “sudden” marketing.

  1. cydneyroach posted this